Howe to Create the Best Landing Page
A landing page is not your homepage. It is a standalone web page designed to generate and capture leads. Converting these activities into profitable sales is one of the key requirements for any business. As most of the people prefer business support through online portals, generating interest among customers is necessary.
Creating a responsive and attractive landing page can help you to promote your business more than you think. If you follow the statistics, as reported by HubSpot, generating traffic and leads is the biggest concern for 62% of the financial institutions.
Since most of the businesses tend to rely mostly on its reputation for getting new customers, rather than experimenting with their landing page. However, it can be expensive if it is not carried out in an organized manner, and may backfire against you.
If you want to increase the conversion rates, you need to interact with the visitors. Even if you get a huge traffic, if you cannot convert them, then you must know that your landing page is not good enough. Check out the landing pages of Airbnb, Shopify, and Unbouncy. These landing page examples will help you to understand how the best looks like.
While creating a perfect landing page, you, there are a few things that you should keep in mind. These are:
Since a landing page is a standalone page, it should focus only on a single product purpose. Depending upon the structure of the page, it should either be a page for direct sales, or should generate leads, or help you to build a relationship with the visitors. If you try to include all the three things together on a single landing page, it will result in a chaos. It won’t allow you to fulfill your agenda of having “one conversion goal”.
When you create a landing page, pay proper attention to the content you are including. Check the number of images, flash content, and the amount of text you put inside each section. Having said so, you need to design your sections in such a way that it doesn’t look cluttered. Design them in a way that it can convey the message in simplified yet powerful way. Also, proper color
balance, eye soothing high-quality images, and other relevant content is equally essential to keep the visitors interested in the page. Also, you should include some value proposition for the visitors, and clearly specify the objective of the page.
Since a landing page has a single-point objective, include a visible and well-directed call-to-action button on your landing page. It is always advisable to have the least number of such buttons for the more effective result. Include fields which can capture the details of the visitors, but don’t be too exhaustive or personal in this matter. You
can also include directional cues which guide the visitors towards the CTA button. Create content that compels the visitors to take some action on the page. Also, having a distinct color for the CTA button, which is different from the background color or the theme color, is a great way to make your button visible
- A/B Testing
Don’t be satisfied with the single version of your landing page. Create a couple of more pages with the same intention but with different content, color and theme to check which of the pages resonates more with the visitor. You can try different positions for placing the CTA button too and check your metrics to find out which one is appreciated more for your traffic. Creating multiple pages containing the same content and intention is known as A/B testing, and you must perform it extensively to learn about the potential of each page.
You must reduce and restrict the total number of links that can take a visitor away from the landing page. In fact, it is advisable to have zero outward links for such a page. Including too many links on the page would divert the visitor’s attention often, and won’t let him concentrate on the content already available on that page. This, in turn, would affect the overall purpose of the landing page in creating and capturing leads.
A well-designed Landing page helps you to capture leads and to “warm up” potential customers about your product. Creating a good landing page may take some time, but once done, it can boost your business in a massive way.