Five Ways to Make Your Small Business More Professional
Starting a business from scratch is challenging but is an exciting step as well. Everyone has a lot of opinion about your company and your brand, that’s a given. There are many ways to make your small business look and feel more professional. Here are a few doable ways of making it happen:
1. Have a Dedicated Phone Number and Email.
Utilize an email address and a phone number for your business. Make sure that you have a dedicated phone number and be on the yellow-pages, contact your landline company to arrange for that. It is also important to not use a personal phone number for your business, as much as possible, have a separate line for your business where your staff could make use as well. You would want to separate your business contacts to that of your ones.
If not, you may also get a Toll-Free number to make it more convenient for your customers to reach you without them having to worry about their airtime minutes. This way will give a sense of professionalism from your customers as you are guaranteeing them that you care for the delivery of customer service.
In the same way, set up a business email too. Your Gmail or Yahoo! Accounts will work just as fine for your business but if you want to be consistent and professional, get a domain name that can provide you with a complimentary email service. There are good Hosting services to choose from that could give you a great deal.
2. Be searchable.
Put yourself on the maps! Ever heard of Google My Business? It is a free and ingenious way of putting your business on the map. It will boost your searchability online, and it’s easy, all you need to do is list your business details so it will appear on Google. You should be thorough with your details and include your business address, email, contact number as well as business hours.
If you are a service-based business and doesn’t have an office address, you can always get a P.O. Box. Getting one nowadays is equitably a simple procedure, you can even reserve one over the internet and pay for it online. You have to be precise on the premise of your PO Box and how big it should be, depending on the amount of mail or packages you expect to receive on either a weekly or a monthly basis.
3. Design A Great Logo and A Get Signage
Here’s the thing, when establishing your business, no matter how small or huge- it has to have owned its branding and have one. In other words, it has to have an efficient logo and then signage. You don’t have one yet? Maybe it’s time to consult the pro about it if you want to start rolling like a pro in business too.
Crucial to your business is the logo. It should be part of the initial steps of your business planning and make that abstract in your head an actual visual representation of your business. Put up metal signs outside your store or in places you could advertise your company. Metal Signs for businesses are a great way to turn your logo into a sleek custom metal sign- put it up on a small entryway or have a large one made.
4. Craft A Website
Relevant to getting a domain name and choosing a hosting provider, build a website where you can publish your services and products. This website will add legitimacy to your small business and helps you in your searchability too. Link your site to the information you placed on Google My Business for instance. Then, you may start creating more informative contents for it. Invest in SEO specialists that could help you rank higher in search engines so more people will find you and know about you.
5. Keep Up with Customer Feedback.
To top all your preparations for establishing a more professional business, make sure to act the part and not just look and feel the part. Keep up with customer feedback by making sure that you respond to them equitably. Even if you have a small team working for you, it should be no excuse to put customer service behind. If you think that you need more help to do things, don’t be afraid to hire people to whom you could delegate tasks. The effort will yield better service or output. Let your customers know that you value them by communicating with them as well as to your team or staff.
Essential to keeping up with customers and their feedback is stretching your presence online particularly on social media platforms. Social Media is deemed to be a low-cost platform to market your business. Some customers would take it to their social networking sites (SNS) about their service or product experience. They could publicize their post, and this could potentially make waves and influence other customers. If you didn’t receive good online feedback from your customers; don’t worry and act the part instead by responding to them professionally. This act is one way of your promise to do better.